"There is a serious danger that fire policy will be developed on the basis of work carried out in the context of the market place rather than being underpinned by research which has been subjected to full process of academic rigour and peer review" Professor D Drysdale (European Vice-Chair, International Association of Fire Safety Sciences) and D T Davis (Chair of the Executive Committee, Institution of Fire Engineers). Fire Engineers Journal 61, 10, 6-7

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Contributors

Content

Homepage

Useful links

Research Advice

About us

Contact us

 

Muckett, A. (2000) Mobilising the Community Forging links, adding value: Bringing volunteers into the Fire Service to make communities safer, dissertation for BCC,  http://www.fitting-in.com/muckett.htm

 

Senior Divisional Officer Martin Muckett  MBA, MIFireE, MIOSH, DMS (Dist) Buckinghamshire Fire and Rescue Service

Contributors

Content

Useful links

Research Advice

Homepage

About us

Contact us

 

“Volunteering is a fundamental building block of civil society.  It brings to life the noblest aspirations of humankind – the pursuit of peace, freedom, opportunity, safety, and justice for all people.

 

 

At the dawn of the new millennium, volunteering is an essential element of all societies.  It turns into practical, effective action the declaration of the United Nations that “We, the People have the power to change the world.”

 

 

 

 

-           The International Association for Volunteer Effort January 2001, the International Year of Volunteers.

 

Contributors

Content

Homepage

Useful links

Research Advice

Contact us

About us

About this Research:

 

This is research has been awarded the Brigade Command prize for “outstanding international research project” for 2000.

 

“It is a first rate study which contributes to the body of knowledge on volunteering and has the potential to make a far-reaching impact in the way in which volunteers are involved in the Fire Service.”

Justin Davis Smith, Director of the Institute for Volunteering Research

 

ABSTRACT

In June 2000, Government allocated £120m over three years in order to increase the involvement of volunteers in the UK. The Home Office holds the responsibility to achieve Government's three-year target to involve one million more people in their communities, including the public services.


In 2001 a BCC international project was published. The project was awarded the book prize from the Fire Service College as an outstanding international research. The report of the research achieved a distinction at Maters degree level from Coventry University.

 

Evidence from the research reveals that UK brigades are assisted, operationally and increasingly, in community fire safety work, by a wide range of voluntary organisations. There is currently, minimal involvement of individual volunteers recruited from the public to complement the work of the paid staff of the service. The 'Friends of the Fire Service' scheme operated in Merseyside is the best example of an initiative of this type.

 

Evidence from the Merseyside experience was then used to develop a practical guidance document for UK brigades.  This guidance document has been published to assist those brigades that seek to involve volunteers to complement the work of paid staff. It includes advice on; identifying the role for volunteers; recruitment and retention, training supervision and support; and the legal framework for the involvement.

Martin Muckett MSc, MA, MBA, MIOSH, MiFireE.

 

Executive summary

This report describes a research project that explored how the involvement of volunteers in the UK Fire Service may be increased.

 

Previous research has concluded that volunteers in the Fire Service increased greatly the efficiency of Fire Services abroad. They have never been considered as a potential resource for the Fire Services in the United Kingdom (UK).

 

The Institute for Volunteer Research indicates that volunteers could add quantifiable economic value to the Fire Service as they do in many other public and private sector organisations in the UK.

 

Government believes that volunteering plays an important role in society by providing additional resources, binding communities together and nurturing democratic participation. In June 2000, Government allocated £120m over three years in order to increase the involvement of volunteers in the UK. The Home Office holds the responsibility to achieve Government’s three-year target to involve one million more people in their communities, including the public services.

 

Against this background, this research explored how the involvement of volunteers in the UK Fire Service could be increased. Four research objectives are considered; the extent to which volunteers are currently involved in the service; the drivers for and barriers to increasing the involvement of volunteers; the experience of other organisations in the UK and Australia; the way forward for the Fire Service.

 

Evidence from the research reveals that UK brigades are assisted, operationally and increasingly, in community fire safety work, by a wide range of voluntary organisations. The research also indicates that although UK brigades support paid staff to volunteer both in the workplace and the wider community, there is at present, minimal involvement of individual volunteers recruited from the public to complement the work of the paid staff of the service.

 

Experience from innovative UK brigades, the voluntary sector and the emergency services of Western Australia, demonstrate that the barriers to increasing the involvement of volunteers, recruited from the public to assist professional paid staff, can be overcome.

 

Evidence from the research was then used to develop a practical guidance document for UK brigades.  This guidance document has been published to assist those brigades that seek to involve volunteers to complement the work of paid staff. It includes advice on; identifying the role for volunteers; recruitment and retention, training supervision and support; and the legal framework for the involvement.

 

Finally, this report further recommends that:

·        Home Office develop a strategy that supports brigades who wish to involve more volunteers from the public [This has been done and includes the recommendation that UK brigades apply the practical guidance document to increase volunteers from the public].

·        The service more accurately records the involvement of all volunteers.

·        Home Office review progress against government targets for increased volunteers in the public services.

·        The National Joint Council for Fire Brigades should change the term ‘Volunteer firefighter’ to more accurately reflect their status.

Future research is conducted into potential Fire Service support for mentoring schemes for the young.

 

Acknowledgements

 

The research project described in this report was completed over a six month period and during that time I have been given assistance by many people and organisations. Without exception, those who gave of their time, knowledge, effort and enthusiasm did so with professionalism and good humour.

 

Among the first to offer support were staff and colleagues from Her Majesty’s Fire Service Inspectorate and Buckinghamshire Fire and Rescue Service, who managed my absence from work and provided facilities to study.

 

Academic guidance was given by Professor David James, Dr Terry Shevels and Mr David Thomas from the Fire Service college, whilst Dr Davis-Smith, the Director of the Institute for Volunteering Research exerted academic and technical rigor to the work.

 

Easing my access to the mass of supporting literature and Information Technology  for the project were staff from The British Library, the National Centre for Volunteering and Dr Martin Thomas and the staff of the Fire Experimental Unit. I am grateful for the persistent and consistent assistance provided by Jan Loxley and the staff of the libraries at the Fire Service College,

 

The research took me to numerous organisations, in the UK:

Merseyside Fire Service, Strathclyde Fire Brigade, Highlands and Islands Fire Brigade, West Midlands Fire Service and the Milton Keynes Safety Centre


In the Home Office:

The Active Community Unit, The National Community Safety Centre, Her Majesty’s Fire Service Inspectorate, Fire Policy Unit, Research and Development Section

In the wider community:

South Chiltern Volunteer bureau, Pontefract General Hospital, Camden Community project, The Red Cross, and Thames Valley Police.

 

In Australia:

The Fire and Emergency Services Authority of Western Australia, The Bush Fire Brigades in Western Australia and Victoria, Freemantle Volunteer Sea Rescue Group

Melbourne Metropolitan Fire Brigade and the Country Fire Service of Victoria.

 

Finally, I would like to extend my personal gratitude to Tony McGuirk for suggesting the area of research. Also to Laurie Lavelle, Bob Mithchell and Jo Harrison-Ward, for facilitating and hosting my trip to the Australian emergency services and to Mike Read from the Fire Policy Unit, for his support for the volunteer guidance document. Throughout the project I benefited from the advice, guidance and professional encouragement offered by BCC tutors, David Thomas and David Harper, and from my mentor, Damian Smith, who allowed me to learn from his experiences.

 

 

Table of Contents

                                     

                                                                                               

Executive summary

 

 

 

 

Abbreviations

 

List of Tables

 

List of figures

 

 

 

 

 

1

Introduction

 

1.1

Background  to the investigation

 

1.2

A brief history of volunteers in the Fire Service

 

1.3

The aim and objectives of the research

 

 

 

 

2

Research methodology

 

2.1

Research strategy

 

2.2

Survey

 

2.3

Semi- Structured Interviews

 

2.4

Case studies

 

2.4.1

Observations

 

2.4.2

Questionnaire

 

2.4.3

Focus Groups

 

2.5

Evaluation workshop

 

2.6

Validation of research methodology

 

2.7

A Critique of the research methodology

 

 

 

 

3

Literature review

 

3.1

Methodology

 

3.2

Critical review

 

 

 

 

4

Investigation results

 

4.1

Survey

 

4.2

Semi- Structured Interviews

 

4.3

Case studies

 

4.4

Focus Groups

 

4.5

Questionnaires

 

 

 

 

5

Interpretation of results

 

5.1

The current involvement of volunteers in UK Fire Services

 

5.2

Drivers and Barriers

 

5.3

Overcoming the barriers

 

5.4

Key issues for practical guidance

 

 

 

 

6

Published Guidance for the Fire Service

 

6.1

Draft guidance

 

6.2

Evaluation workshop

 

6.3

Arrangements for dissemination

 

 

 

 

 

7

Conclusions

 

7.1

The current involvement of volunteers in UK Fire Services

 

7.2

Drivers and Barriers

 

7.3

What and how it is done

 

7.4

Key issues for practical guidance

 

 

 

 

8

Recommendations

 

8.1

Home office strategy to support brigades involve more volunteers

 

8.2

Fire brigades use the practical guidance to increase volunteers

 

8.3

Quantifying volunteers in the fire service

 

8.4

Reviewing progress

 

8.5

The definition of the term ‘volunteer’

 

8.6

Future research

 

 

 

 

 

 

 

References

 

 

 

Bibliography

 

 

 

 

Appendices

 

1

Research strategy – conceptual model

 

2

General letter from Home Office to brigades

 

3

Letter from Home Office containing questionnaire

 

4

Letter to Scottish brigades

 

5

Letter to Australian Council for Fire Authorities

 

6

Template of semi-structured interviews

 

7

Transcripts of semi-structured interviews

 

8

Questionnaire to volunteers

 

9

Summary comparative tables of questionnaire to volunteers

 

10

Focus group outcomes

 

11

The Universal declaration on volunteering

 

12

Draft Home Office strategy on Fire Service volunteering

 

13

Mobilising your community – a practical guide to bringing volunteers into the Fire Service to make communities safety.

 

 

List of Abbreviations

 

 

ACU

Active Community Unit, Home Office

BCC

Brigade Command Course

BITC

Business In The Community

CACFOA

Chief and Assistant Chief Fire Officers Association

CFA

Country Fire Authority, (Victoria State, Australia)

CIPFA

Chartered Institute of Public Finance accountants

CPA

Child Protection Act

FBU

Fire Brigades Union

FESA

Fire and Emergency Services Authority (of Western Australia)

FPU

Fire Policy Unit, Home Office

FSYTA

Fire Service Youth Training Association

HMI

Her Majesty’s Fire Service Inspectorate

HSE

Health and Safety Executive

IAVE

International Association for Volunteering Effort

IVR

The Institute for Volunteering Research

NCFSC

National Community Fire Safety Centre

NCV

National Centre for Volunteering

NJC

Nation Joint Council for Fire Brigades

RNIB

Royal National Institute for the Blind

RNID

Royal National Institute for the Deaf

RNLI

Royal National Lifeboat Institute

UK

United Kingdom

WI

Women’s Institute

WRVS

Women’s Royal Voluntary Service

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 


1        Introduction

 

1.1                Background to the investigation

 

In 1996 Assistant Firemaster Robert Coke conducted a BCC international research project entitled “The Use of Volunteer Firefighters in Metropolitan Areas”. His literature search revealed that there was “very little evidence” (Coke 1996:26) to suggest that volunteers had ever been considered as a direct Fire Service resource in the UK.

 

This is not the case elsewhere in the world. Coke’s research cites examples from overseas where volunteers are successfully engaged in operational duties; e.g. search and rescue from civil disasters. 

 

The conclusions of Coke’s research were that:

 

The use of Volunteers would “increase greatly” the efficiency and effectiveness of a Fire Service.

 

For Fire Services to use volunteers, there must be a “volunteering culture” in the nation that is reflected in the organisational culture.

 

The United Kingdom has a “volunteering culture” but it has not been transferred to assist in the provision of Fire Services.

 

The “non transference” is attributed to three factors:

·         Volunteers have never been considered in the major reviews of the service

·         The organisational structures of brigades and current risk categorisation preclude the use of volunteers

·         Fire Service tradition creates a “barrier culture” to change

An initial review of literature confirmed that the situation is very much the same as in 1996. There remains little evidence to suggest that the use of volunteers in the Fire Service is on the national agenda. However, there is anecdotal evidence that some UK brigades are beginning to use volunteers for operational and Community fire safety work.

 

In the Summer of 2000, the Government’s Spending Review (SR) cited empirical evidence from research conducted by the Institute for Volunteering Research (IVR) that volunteers provided quantifiable 'added value' to the public services by:

 

·         reducing crime levels

·         improving health services to the public

·         improving literacy and numeracy rates

 

Based on the estimates from the Institute for Volunteering Research, it is calculated that “for the £400 million spent on volunteering there is a notional economic return of £12 billion. So for every £1 spent by the public sector on volunteering there is an economic payback of £30. This figure highlights the enormous economic significance of volunteering.” (Home Office, 2000)

 

The spending review outlined the role that volunteering is seen to play in society by 'providing additional services, binding communities together, and nurturing democratic participation'. In order to increase the benefits from volunteering, the Home Office has been given the specific target to:  “Make substantial progress by 2004 towards one million more people being actively involved in their communities” (Home Office 2000). 

 

To attempt to achieve that target the Government allocated an additional £120 million over a three year period, to encourage initiatives that include:

·         Developing the national volunteering infrastructure with new arrangements for training and accrediting

·         Better marketing of volunteering opportunities

·         Better advice for potential volunteers

·         Deploying more volunteers in the public sector

 

Given Government’s intention to fund the involvement of more volunteers in the public sector together with empirical evidence that volunteers can play an important role in society, do add value to public services and would “increase greatly” the efficiency and effectiveness of the Fire Service, the question that this research seeks to explore is:

 

“How can United Kingdom fire authorities increase the involvement of volunteers?”

     


1.2 A brief history of volunteers in the Fire Service

Fire Service volunteering began in the United Kingdom in 1937 (O’Brien 1955) when the Auxiliary Fire Service was formed as a contingency for the second world war. By 1939, when the auxiliary service was mobilised, it was said to have almost 120,000 volunteer members.

The Auxiliary Fire Service was eventually disestablished in 1967 when its strength was still estimated to be over 13,500 (Coke 1996:27)

 

Since that time there has been a raft of literature dealing with the Fire Service engaging with voluntary organisations, particularly involving major incidents and, increasingly, community fire safety and crime and disorder initiatives (Home Office 1998) (LFEPA 1999).

 

In contrast, there has been very little work published in the UK in the area of volunteers being involved as a direct “in-house” resource (Coke 1996).

 

In 1998, the Institute for Volunteering Research (IVR) described two ways in which the Government supports volunteers who are involved in public sector work. Firstly, through the funding of voluntary organisations and, secondly, through local authorities and NHS Trusts which involve volunteers “directly in their own in-house activities” (IVR, 2000)

 

 


1.3 The Aim and Objectives of the research

 

The Aim of the research was:

 

 To determine how Fire Services in the United Kingdom can increase the involvement of volunteers.

 

 In order to explore the research question, the following research objectives were developed:

 

1.       To determine the current extent of volunteering in UK brigades.

2.       To identify the current drivers for and barriers to involving volunteers in UK brigades.

3.       To examine how the barriers to involving volunteers may be overcome.

4.       To develop practical recommendations for the UK Fire Service using 1 to 3 above.

 

 

 

 

 


2    Research methodology

 

2.1 Research strategy

Manstead and Semin (1998) point out the need to adopt a strategy which suits the type of research question.

 

In the light of empirical evidence (IVR 2000 and Coke 1996) that volunteers can add value to society and public service brigades, and that the government has additional expenditure over three years to involve more volunteers in community activities,  including the public sector (Home Office 2000),  the research question was framed specifically “To determine how Fire Services in the United Kingdom increase the involvement of volunteers?”

 

To make best use of limited resources, outlined by Hakim (1982) and address the question within Government’s time-frame for additional expenditure, an interpretative method of research was chosen. Each stage of data collection was followed by some initial analysis, the results of which were then used to inform subsequent data collection (Robson 1997 p18). 

 

Due to the complexity of the data sources available, a hybrid interpretative research strategy was developed . This approach also enabled the author to learn from the application of a wide range of research methodologies.

 

To maintain the focus and direction of the study, the research question was explored by setting four research objectives:

1.       To determine the current numbers of volunteers and the extent of volunteering in UK brigades.

2.       To identify the current drivers for and barriers to involving volunteers in UK brigades.

3.       To examine how the barriers may be overcome.

4.       To develop practical recommendations for the UK Fire Service using 1 to 3 above.

 

The first application of the research objectives was to provide the focus for the literature search (primary data, e.g. BCC reports; secondary data, e.g. journal articles; and tertiary data, e.g. social science text books) gathered from a wide range of sources.

 

 The research strategy, incorporating the four research objectives, employs multiple methods of data collection based on the complementary purposes model suggested by Robson (1997:290), in which a variety of qualitative and quantitative tools are used to analyse data from diverse sources to achieve multiple triangulation (Arksey and Knight 1999:22). This approach was selected because it is widely accepted (Robson 1997; Arskey and Knight 1999; Saunders et al 2000) that the use of the data from triangulated, complementary sources “enhances interpretability and assesses the plausibility of threats to validity” (Robson 1997 :291). A conceptual model illustrating how the objectives were achieved is shown in Appendix 1.

 

The model demonstrates which analytical tools were applied to the complementary data in order to help ensure valid and reliable findings The final stage was an element of action-based research by adopting a “Responsive Evaluation” (Robson 1997:177).

Responsive Evaluation is considered to be a significant feature of the research strategy. Its inclusion is an attempt to ensure the conclusions and recommendations from the research have both credibility and impact in the real world.

 

The research process was designed to be iterative; as such it reflects the interpretative philosophy in that data collection and evaluation are not rigidly separated. It is a framework that provided a focus for the research, which drew on data from five discrete research activities:

·         Survey

·         Semi-structured interviews

·         Case studies

·         Focus Groups

·         Questionnaires

 

The following sections outline the research methods used for each of these activities.


2.2 Survey

A survey of all UK brigades was conducted in order to achieve the first objective of the study; To determine the current numbers of volunteers and the extent of volunteering in UK brigades.

The survey was based on a questionnaire. The design of the questionnaire was informed by questionnaires that had been used in two recent similar surveys:

 

1         A survey questionnaire used by the Institute for Volunteering Research in 1999, to determine the extent to which UK fire authorities supported volunteering.

2         A Survey questionnaire used by the Home Office Research, Development and Statistics Directorate which had been used to determine the extent of volunteering in the UK Prison service.

 

In addition to achieving the primary purpose of the survey, the questionnaire was extended to obtain data to support the other objectives of the research. The resultant survey questionnaire is shown at Appendix 2, was designed to gather data relating to:

·         Volunteering amongst Fire Service staff, both work related and in the wider community

·         Established voluntary organisations that brigades were working with

·         Determining to what extent individual volunteers from the public were directly involved in the work of the Fire Service

·         The management of volunteers

·         Future plans to involve volunteers

The questionnaire was sent to all brigades in England and Wales by the Fire Policy Unit of the Home Office and to all Scottish brigades directly by the author.


2.3 Semi-structured interviews

 

To obtain data to achieve the second objective of the research, the author conducted semi-structured interviews with representatives of the key stakeholders of the Fire Service.

 

This method of data collection was selected for three reasons:

 

1     The author considered that any change in the Fire Service is most likely to be achieved when its key stakeholder’s needs and expectations have been considered. As others have observed, “Understanding stakeholders and how they are likely to influence an organisation… is a very important part of any strategy analysis”  (Johnson & Scholes 1993)

 

2     Semi-structured interviews allowed a degree of focus to enable data relating to the research objectives to be gathered, whilst at the same time provided the flexibility for respondents to offer related views that could develop knowledge of the subject and/or identify new areas for exploration.

 

3     To optimise the author’s preferred learning style, which had been revealed from an analysis of cognitive style suggested by Allison Hayes (1993). This indicated that face to face discussions were likely to be an effective method for the author to gather data.

 

The list of stakeholder groups was identified through the author’s previous experience of working with the Joint Strategic Committees of the Central Fire Brigade’s Advisory Council and confirmed in discussions with course tutors.

 

The template for the semi-structured interviews was developed initially to ask questions relating directly to the four research objectives. The template was piloted with three people, one from the Fire Service, one from a related organisation, (the Health and Safety Executive), and the author’s technical assessor. Following the piloting some questions were refined, supplementary questions were added and standard prompts were also included in order to increase the standardisation of the data. The resultant interview template (shown at Appendix 6) facilitated the collection of data related to:

1.       The definition of the term volunteer.

2.       The voluntary activities that Fire Service stakeholders would consider acceptable.

3.       Any perceived drivers for and barriers to volunteers in the Fire Service.

4.       Any other relevant information

Semi-structured interviews were conducted with the following individuals:

Jeff Breedon

National Officer of the Fire Services Youth Training Association

 

Gareth Broughton

HM Acting Principal Inspector of Health and Safety in the Fire Unit of the Health and Safety Executive

 

HMI Graham Meldrum

Her Majesty’s Chief Inspector of Fire Services (England and Wales)

 

Rab Coke

Assistant Firemaster, Operational Commander Strathclyde Fire Brigade (author of previous research)

Mick Donald

Volunteer Manager,  Strathclyde

 

Ian Evans

Head of National Community Fire Safety Centre

 

Mike Fordham

Assistant General Secretary Fire Brigade Union

 

Mike Larkin

Higher Executive Officer working in the Fire Policy in the Community Fire Safety Team

Brian Murray

Firemaster, Highlands and Islands Fire Brigade

 

Tony Ritchie

Chair of the Local Government Association Fire Executive

 

Dr Justin Davis Smith

Director the Institute for Volunteering Research

 

 

The findings from the semi-structured interviews were used to inform the next elements of the research which were to gather data from the field, by means of case studies, focus groups and questionnaires to volunteers.

 

2.4 Case Studies

The purpose of conducting case studies was to collect data to achieve the third and fourth of the research objectives, ‘to examine how the barriers to volunteers in the Fire Service may be overcome’ and ‘to inform the development of practical recommendations for the UK Fire Service’.

In order to achieve an international perspective, case studies were conducted in the UK and Australia.

The reason for conducting case studies in Australia was that the initial literature review had identified difficulties in the cultural context of volunteering. During the semi-structured interviews, stakeholders of the UK service were dismissive of the notion that the often-quoted German experience (Coke 1996, Tucker 1994) had any relevance to the UK position. Australia was selected for three reasons:

1     There was evidence that it was culturally closer to the UK than geographically closer countries. (Hall 2001, Lavelle, 2000)

2     The large size of the fire authorities in Australia and the diversity in the density of the population, has resulted in the emergency services managing large numbers of volunteers who come from a variety of backgrounds and undertake a wide range of activities.

3     The size of the voluntary (non profit) sectors as a percentage of the UK are similar to that in Australia and therefore the experience of the Australian Emergency Service is likely to be relevant to the socio-economic climate of the UK.

 

Figure 2.4.a.  The size of the non-profit sector
 

                        Source: John Hopkins nonprofit comparative study

 

 

The choice of case study subjects was determined by the data from:

·         The initial literature review

·         The Survey of UK brigades

·         The semi- structured interviews with stakeholders

 

Table 2.4.a. below, shows the organisations which were finally selected as case studies, along with the reasons for their selection.

Table 2.4.a: Case study organisations

Organisation

Reason for selection

In the UK:

 

Merseyside Fire Brigade

The brigade is developing the use of volunteers as ‘Friends of the Fire Service’

Strathclyde Fire Brigade

Employs large numbers of ‘volunteer’ firefighters

Highlands and Islands Fire Brigade

Employs large numbers of auxiliary firefighters

Pinderfields and Pontefract General Hospital

Cited by the Government as a ‘shining example’ of how volunteers are involved in a public sector organisation.

West Midlands Fire Brigade

Have had a small volunteer group of retired firefighters to provide an ‘after the fire’ service for the victims of fire

Thames Valley Police

In 2000 began an initiative to increase the numbers of civil volunteers operating from Police Stations

The Safety Centre, Milton Keynes

The safety centre provides fire safety education, through volunteers, to groups of visiting schoolchildren. It was cited as an example of community safety best  practice by the national community safety centre.

In Australia:

 

The Fire and Emergency Services Authority of Western Australia (FESA)

Largest single Fire Service organisation in the world managing in excess of 24,000 volunteers

Victoria Metropolitan Brigade

A large metropolitan area that has very busy volunteer fire stations.

The Country Fire Service

A large rural Fire Service that has conducted significant  research into the future of  volunteers in the Fire Service.

 

The case study approach enabled an examination of volunteers within varied cultural and organisational contexts (Morris and Woods 1991). In addition case studies are considered to be a very worthwhile way to explore and challenge existing understanding (Saunders et al 1997).

 

The case study strategy adopted reflected what Robson (1993, p-5) describes as an empirical investigation of a phenomenon with its real life context, using multiple sources of evidence.

The first step was to conduct a passive surveillance of documentary evidence on each case in order to determine the focus for closer examination and which of the following three independent methods should be used to source more in-depth data: 

1         Observations; comprising face-to-face discussions with volunteer managers and others, supported by the collection of local documentation.

2         Questionnaires; to various groups of volunteers relating to their experience as volunteers

3         Focus groups; that allowed in depth discussion with groups of volunteers, whilst maintaining a sensitive approach to any local issues.

 

The methods applied in each case study depended upon the reason for the selection of the case study. For example, the Country Fire Authority was visited to gain an insight into the research that had been conducted and to access supporting local documentation. However, in Western Australia, focus groups were used to gain an in depth understanding from a variety of long established and evidently well-managed volunteer groups.

 

2.4.1    Observations

The Observations were conducted against a common template which allowed the systematic collection of data. The template for the observations had five elements:

 

1                     Material which provided a background to the organisation

2                     Reasons why the organisation had involved volunteers in its activities

3                     What ‘duties’ the volunteers were actually doing in the organisation

4                     Had the organisation overcome any of the barriers that face volunteers in the UK Fire Service

5                     Any other relevant material

Data from the observations were used in a number of ways. In the most part, by providing context for the analysis of other data sets and as a source of documentary evidence to support the achievement of the fourth objective of the research, which was to develop practical guidance for the UK Fire Service.

 

2.4.2    Questionnaire

A questionnaire (shown in Appendix 8) was used to elicit the views of volunteers from the various case study organisations.

The aims of the questionnaire were to twofold; firstly, to collect data relating to why and how volunteers were recruited for Fire Service type activities, what their experience of the voluntary work has been and why they have stayed. The second purpose of the questionnaire was to provide an indication of the reliability of adopting management methods from non-UK Fire Service organisations for the UK Fire Service.

 

In order to achieve both aims, the questionnaire was based on the questions that had been applied in a major national study of volunteering conducted by the Institute for Volunteering Research in 1997.

 

In order to confirm the reliability of the data and to identify statistical significance, the data from the questionnaires were analysed using quantitative statistical techniques using the software programme ‘Statistica’.

 

 

 

 

 

2.4.3    Focus Groups:

The author considered it important, where possible, to get a clearer understanding of why and how volunteers involved in the work of the Fire Service first of all were recruited and retained.

In order to gather data, focus groups were conducted using a white board or flip chart to record and agree the key issues where time and resources permitted. The organisations where focus groups were conducted were selected by purposeful sampling. Purposeful sampling allowed the author to “select groups based on the purpose of the study” (p 204, Krueger and Casey, 2000). The structure of the focus groups was adapted from that recommended by Krueger and Casey (2000) as suitable for conducting focus groups in existing organisations. The questions were developed in consultation with the Director of the Institute for Volunteering Research and were designed to give an insight into:

·         Why volunteers gave up their time and effort to work as volunteers

·         How they were recruited

·         What made them stay

·         How the experience of being a volunteer differed from their expectation

 

The data from the focus groups was analysed using the grounded theory approach as described by Pidgeon and Henwood (1996) which allows the analysis of qualitative data that is achieved from the type of data-rich but sometimes unstructured notions that often occur during a dynamic focus group discussion.

 

Once the comments from the focussed groups were consolidated, using grounded theory, the author adapted the long table (Kruger and Casey 2000) approach for further comparative analysis. The long table approach, described by Kruger and Casey (2000:132), allows the identification of themes, by cutting and pasting the responses from the focus groups into a consolidated table. This enabled the author to identify where there were patterns to the responses and where they were novel responses.

 

 

2.5 Evaluation workshop

     

This was a key stage of the research process. It was included because the author is particularly keen that stakeholders of the service have an opportunity to consider the research findings and how they might contribute to supporting the Home Office target for volunteers.

 

The purpose of the evaluation workshop was to provide what Robson (1993 p 176) cites as a “Responsive evaluation”. Robson cites Stake (1976) who provides the following 5 step model to achieve Responsive Evaluation of data.

1.       Identification of the issues from the people involved during the semi-structured interviews

2.       Use of documents to identify further issues

3.       Direct observation of the work

4.       Designing the evaluation based on 1 + 2 +3 above

5.       Designing a participative evaluation based on the information above

 

The model in Appendix 1 shows how these five steps were built into the research strategy. This approach has allowed a rigorous and informed evaluation of the draft guidance to the service. In addition, it is considered by the author to increase stakeholder commitment to the findings.

The evaluation workshop was held in London and was attended by representatives of the stakeholders of the Service, volunteers and volunteer managers who had been involved.

 

 

2.6          Validation of research methodology

The research aims, objectives and initial methodology were presented to students of Brigade Command Course 2000 at the Fire Service College. Students were asked for their comments and any suggestions for improving the research project. This exercise was adapted from the Dephi technique (Saunders et al,1997) whereby students made unattributable responses to a request for ideas to improve the methodology. The responses from students resulted in the refinement of the methodology and consideration of additional texts and areas of study.

 

2.7          A critique of the research methodology

The multivariate approach to the project was adopted in part to facilitate an understanding of a wide range of methodologies. In addition, the qualitative nature of the data collection methods selected allowed the author to develop the management competency of building and maintaining relationships. However, because the methodology required the application of a number of techniques that were novel to the author, the process was somewhat slower than perhaps would have been the case with a more experienced researcher. In addition, the responses from both the survey and questionnaires were received much later than originally expected.

 

As a  result, whereas the analysis from one stage of the research was designed to inform the subsequent stages, in reality the stages of the research overlapped. This meant that instead of having cumulative, complete findings at each stage of the research it became a much more flexible situation with the author having to rely on a feel for the data from earlier stages of the research informing the later. The result was that the material sought in the case studies by necessity, was wider than originally intended to ensure all sufficient data was available for the final analysis.

An unexpected result of the emergent, homogeneous, rather than step-wise approach to the study was that the final recommendations and practical guidance document for the service were the subject of an iterative approach. An approach which, although more difficult to administer, is considered by the author to have produced a more complete work.


3          Literature review

 

3.1       Methodology

 

A list of possible search terms was drawn up for the initial literature review using sources from the Fire Service College Library, Surrey University, The British Library, The National Centre for Volunteering, the Institute for Volunteering Research and the internet. A wide variety of CD-ROM based and on-line computer databases, which might hold relevant literature citations, were also accessed.   On-line versions of CD-ROM databases were used where available to ensure that searches revealed as much recent material as possible.

 

The search terms used were: Volunteers, Voluntary organisations, and Volunteer Fire Fighters.

 

Due to the breadth of literature available, titles and abstracts were scanned first, then where items of possible relevance were identified, the full text was obtained.

 

The full text was then scanned to ensure relevance before being read and abstracts and quotes were selected for inclusion into the review report. 

 

The abstracts and summaries were then ordered to establish the level of existing knowledge (both general and Fire Service specific) in support of the four research objectives.

 

Additional primary and secondary literature was obtained during the case study stage of the research and used as reference material where appropriate through the study.

 

 

 

 

3.2       Critical review

 

 

In order to conduct a rigorous and systematic appraisal of existing literature on volunteers it was necessary to have a grounded understanding of the term “volunteer”.

In 1992 a review of the information from a National survey conducted in the UK voluntary sector concluded that it was not possible to say “With any degree of certainly, how many people are involved in Voluntary action in Great Britain at the present time.” (p 73 Hedley and Smith 1992). The research also found that it was not possible to identify any trends in volunteering in the UK. The reasons given for this were that although a number of surveys had been carried out over the previous 15 years, each one had applied different definitions to the terms ‘volunteer’.

A definition of volunteering that the Institute for Volunteering Research has adopted since 1981 is:

“any activity which involves spending time, unpaid, doing something which aims to benefit someone (individuals or groups) other than or in addition to relatives, or to benefit the environment.” (Davis-Smith 1997:13)

 

This is a definition that is supported by others involved in the voluntary sector. A major research project in Australia confirmed that Volunteers are those who give “unpaid assistance in the form of time, service and skills to help others” (Reinholtd and Smith 1998:1).

 

In time, a new aspect to the definition emerged. Volunteering was increasingly seen as the result of the exercise of free will. In the UK, in 1999, the Government Unit responsible for implementing governmental policies on volunteering provided an interpretation of volunteering.  “The commitment of time and energy for the benefit of the wider community, the environment, or individuals outside one’s immediate family, with this commitment undertaken freely, by choice and without concern for financial gain”. (Active Community Unit 1999:9)

 

Despite the 1981 definition that continues to be used for comparative research (Davis-Smith 1997), more recent definitions indicate that the term volunteering conveyed three key notions:

1          That it is done freely and without coercion

2          That it is done to benefit the wider community

3          That it is done without payment

 

The most recent example of this definition is found in a report of the 16th World Volunteer Conference of the International Association for Volunteers in January 2001. In the report, volunteers were described as those people who “freely offer their time, talent, and energy to others and to their communities through individual and collective action, without expectation of financial reward.” (The International Association for Volunteer Effort 2001)

 

This definition was adopted in the search of available literature in order to establish the level of existing knowledge in relation to the objectives of the project:

 

1          To determine the current numbers of volunteers and the extent of volunteering in UK brigades.

2          To identify the current drivers for and barriers to involving volunteers in UK brigades.

3          To examine how the barriers may be overcome.

4        To develop practical recommendations for the UK Fire Service using 1 to 3 above.

 

The following sections review the available literature for each of the research objectives.

 3.2.1 The current numbers of volunteers and the extent of volunteering in UK brigades.

The literature review failed to identify any significant evidence relating to the numbers of volunteers in the UK Fire Service.

 

In 1996 Assistant Firemaster Robert Coke conducted a BCC international research project entitled “The Use of Volunteer Firefighters in Metropolitan Areas”. His literature search revealed that there was “very little evidence” (Coke 1996 pp-26) to suggest that volunteers had ever been considered as a direct Fire Service resource in the UK.

 

A search of the literature available in 2000 found evidence regarding the extent of volunteering in the UK Fire Service from only two sources.

 

1                      Chartered Institute for Public Finance Accountants (CIPFA) and

2                      A a survey conducted by the Institute for Volunteering Research in 1998.

 

According to CIPFA (CIPFA 1999) the numbers of volunteer fire-fighters in UK Brigades is 1, 303. This figure is based on the returns from each brigade in the UK. The definition of the term ‘volunteer firefighter’ used by CIPFA is found in the National Joint Council for Fire Brigade’s  Conditions of Service book which states: “When a volunteer firefighter is engaged on authorised duty, he or she shall be paid at the hourly rate applicable to retained firefighters for pre-arranged attendances (NJC 2000, Section 7.2 Paragraph 10).

 

This payment for duty takes volunteer firefighters outside the nationally and internationally accepted definition of ‘volunteer’.  Further doubt is cast on the validity of the term ‘volunteer firefighters’ by the fact that Highlands and Islands Fire Brigade, which was  reported by CIPFA to have the greatest number of volunteer firefighters, has changed the nomenclature to more accurately reflect their status. Highlands and Islands Fire brigade now refer to ‘volunteer firefighters as “auxiliary personnel” (Highlands and Islands Fire Brigade 1999:9)

 

In 1997 the Institute for Volunteering Research conducted a major survey to establish the numbers and expenditure on volunteers across the public sector in England. The data received for this survey were generally poor due to the fact that many public bodies, especially at a local level, were “unable to provide figures on their support for voluntary activity which indicates a lack of awareness of, and interest in, volunteering in the public sector”. (Institute for Volunteering Research 2000).

 

However, from the 30 responding brigades, the survey was able to concluded that:

 

Fire Authorities in England involve volunteers in catering, maintenance and firefighting.

Many authorities supported staff to become involved in their local communities and almost all of the authorities reported that firefighters did arson awareness and prevention training on a voluntary basis.

Approximately 50 volunteer firefighters were involved in the training of the young unemployed

The extrapolated, quantified support for volunteers by fire authorities in England was £0.4 million

 

 

3.2.4        To identify the current drivers for and barriers to involving volunteers in UK brigades.

3.2.4.1 Drivers

The literature revealed evidence that volunteers add value to organisations by being energetic and enthusiastic, by broadening the skills, knowledge and experience base of the organisation and by strengthening the links with the local community. Some argue that a basic qualification for vocational careers should be a year’s voluntary work. “This would result in a highly motivated, enthusiastic workforce”. (Rayner 2000)

 

A Study in Canada (Tansky and Gallagher 1995)  recently concluded that voluntary part-time workers had significantly positive attitudes towards their employers.

Companies initially take in community schemes to put something back, but in doing so they gain knowledge and experience. (Corning 1999) She quotes a report from management consultants McKinsey (unattributed) that agues that ‘ voluntary organisations often display precisely those management skills that leading companies are struggling to acquire, particularly in managing change'

 

Contemporary research in the UK Fire Service concludes that the use of volunteers would “increase greatly” (Coke 1996:119) the efficiency and effectiveness of a Fire Service.

 

There is research showing that the benefits that volunteers bring to organisations can be quantified. For example, in 1997 the Institute for Volunteering Research calculated that “for the £400 million spent on volunteering (in the UK) there is a notional economic return of £12 billion.” (IVR 1997) The Institute estimates that for every £1 spent by the public sector on volunteering there is an economic payback of £30.

Further work by Mobinul (1999) argues that the economic value of the work of volunteers should be estimated by considering the cost of maintaining a workforce to do the work. Mobinul postulates that if the Service paid staff to carry out the complementary tasks that volunteers are currently doing, they should count the cost of the provision of service by paid staff.

 These studies attempt to quantify the economic arguments for involving volunteers in organisations. A more tangible driver for the UK Fire Service was provided in the Government’s 2000 Spending Review. 

 

The Spending Review (Home Office 2000) firstly confirmed the role that volunteering is seen to play in society by 'providing additional services, binding communities together, and nurturing democratic participation'. Then, in order to increase the benefits from volunteering, the review pledged an additional £120 million over the next three year period, to encourage on initiatives that include:

·         Developing the national volunteering infrastructure

·         Better marketing of volunteering opportunities

·         Better advice for potential volunteers

·         Deploying more volunteers in the public sector

 

To ensure progress, the Active Community Unit of the Home Office has been given the specific target to:  “Make substantial progress by 2004 towards one million more people being actively involved in their communities” (Home Office 2000). 

 

This support for volunteers looks set to continue. “Labour has always seen a partnership between the state and the voluntary sector as an essential building block of a modern welfare state.” Davis-Smith (2000)

 

There is evidence already that the Fire Service can gain access to this additional funding. Merseyside Fire Brigade has made a successful match-funding bid to increase the scope of a pilot volunteer scheme within the brigade. (McGuirk 2000)

 

The reviews of literature so far has indicated that volunteers bring quantifiable benefits to organisations, could greatly increase the effectiveness of the service and are being encouraged by a three year spending plan from central government. But are there sufficient people in the UK to be involved in the Fire Service as volunteers?

 

In 1997 Hems and Doorn (1998:178) calculated that “some 130,000 active general charities in the UK benefited from the unpaid work of over three million volunteers.” This is contrasted by other estimates in the same year of the size of the voluntary sector in the UK. Palmer and Hoe state that there are approximately 23 million people involved in voluntary work in the UK each year. (Palmer and Hoe 1997)

 

In 2001, a study conducted by the John Hopkins University estimated that 6% of the non-agricultural workforce in the UK is involved the non-profit sector. (Hopkins 2001)

 

 

 

 

 

3.2.4.2 Barriers

In contrast to the substantial body of literature that argues for the Fire Service to involve volunteers, the case for not involving them attracts little support in the literature.

There is, however, evidence from the literature that there are two significant barriers to involving volunteers in the Fire Service; resistance from paid staff and their representatives and the quality of the management culture of the service.

 

Davis-Smith cites evidence to support what he refers to as the ‘uneasy alliance’ between volunteers and unions in the UK, which had its genesis in the 1920s when volunteers were used as strike breakers. By the 1980s union suspicion was fuelled by a fear that volunteers in the public sector would reduce the number of paid posts. Since the 1990s Davis-Smith observes that there were “signs of lessening tension”. Several large unions now recruit volunteers into their membership. (Hadley and Davis-Smith 1992:45)

 

Even with this lessening of tension there is still a view at the turn of the 21st century that volunteering tends to undermine certain fundamental principles of industrial law. (Heimgartner 1999)

 

 In 1993, a research study identified management issues as key to the successful involvement of volunteers into any organisation. (Institute for Volunteering Research 1993)  This is confirmed by a similar study in Australia that found that the “’ boys club’ culture” and the “quality of leadership” were both acting as disincentives for people to volunteer for the Fire Service. (Smith 1998:12)

 

Although the government view is that the way in which the Fire Service manages its people is “ Fundamental to all the aspects of (a modern) Fire Service” (O’Brien 2000). There is evidence that there is room for improvement in the way the Fire Service manages people. “The internal management of the (Fire ) service is in sharp contrast to its external image. The reaction and discipline essential to front line operations , which occupy only a small part of the service’s time overall, has scant application to the routine day to day working. Yet it is retained as an element of ‘command’ power across activities that require leadership and management, rather than automatic obedience to orders.” (HMI 1998:20)

 

Research into volunteers in the UK Fire Service reflects the significance of management and culture as a barrier for Fire Service volunteers. In 1996 Coke concluded that the barriers for volunteers to be involved in the work of the Fire Service were threefold (Coke 1996:119):

1                      Volunteers have never been considered as a resource for the Fire Service

2                      The present methods of risk categorisation and emergency response options preclude the use of volunteers

3                      Fire Service traditions act as cultural barriers to change

 

1.3.3                    To examine how the barriers may be overcome.

The Active Community Unit (ACU) confirm that organisational culture is a key issue that enables more people to become actively involved as volunteers.  The ACU argue that there is a need to create “a culture that supports continued commitment” (Active Community Unit 1999)

 

As far back as 1947 Lewin postulated that the status quo in any organisation would be understood as a situation where the drivers for change and the forces resisting change reached a state of equilibrium. Lewin (1947) observed that to achieve change in organisations involved the management of a three phase process:

1                     Unfreezing – reducing those forces resistant to change

2                     Movement – the implementation of change

3                     Refreezing – reinforcing the change through policies structures and support systems.

This approach has been adapted by many since 1947,  (Hofstede 1980, Miles and Snow 1978, Pfeffer 1981, and Schein 1985). In 1993 Johnson and Scholes used the Lewin model of cultural change to argue that the key to unfreezing organisations is an understanding of the needs and expectations of key stakeholders. Johnson and Scholes (1993:175) add that “Understanding and assessing the importance of stakeholder expectations is an important part of the initiating (cultural) change”.

 

Mullins  (1999) builds on Lewin’s notion of resisting forces and observes that change is often resisted by forces that operate at both individual and organisational levels and that “management should adopt a clearly defined strategy for the initiation of change”. (Mullins 1999:831) Others see resistance to change being offered by disillusioned or uniformed stakeholders. (Johnson and Scholes 1993)

 

With  regard to the movement phase of change, again Lewin’s work is complemented by subsequent studies. French, Kast and Rosenzweig (1985) suggest that it can be seen as comprising eight specific components including the need for planning and assessment of the outcomes. Others may argue for different components; for example, the Peters and Waterman (1982)  7-S framework and Mullins’ seven principles of managing change (Mullins 1999:828) but there appears to be consensus that there is a movement phase that must be carefully planned for.

Lewin states that the final phase of effective change is “re-freezing”. Less has been written about this phase of the change process. Although Murdock (1998) like Mullins (1999:829), Peters and Waterman (1982:287), and Johnson and Scholes (1993:413) sees that the sustained implementation of change is fundamentally reliant upon the effective co-operation of staff, management and unions. “Change management means more than changing the chart. It involves people …In good times and bad, the key to success is good communication” (Murdock 1998:66)

 

3.2.4        To develop practical recommendations for the UK Fire Service.

In order to identify sources of material relating to the drafting of guidance, the author applied two additional search terms; ‘writing’ and ‘guidance’.  The results of this search were somewhat disappointing, the literature is full of advice on how to write English (Gowers 1986, Palmer, 1993, Taylor, 1992) Typical of the type of advice offered on writing was that “Good prose should resemble the conversation of a well bred man” (Taylor 1993:109).

 

Although there was little in the literature relating to the structure of a guidance document, there are many examples of good guidance documents.   Examples of taxonomies that offered a suitable framework to guidance to the Fire Service are found a report by The Country Fire Authority in Western Australia. This provided a clear, logical format as did a  good practice guidance for volunteers, published by the Institute for Volunteering Research, (IVR 1998).

 

Additional inspiration for the layout of the guidance was provided by two more substantial publications: Voluntary Matters  by Palmer and Hoe (1997) adopts a business style  framework to describe the strategic issues, whereas McCurly and Lynch (1998) apply a framework and style of writing that is focussed towards providing practical guidance for volunteer managers.

 

The framework for the guidance document developed for the Fire Service was adapted from a combination of the strategic and tactical approaches, whereas the style of writing was selected as being suitable for managers who would have to implement the guidance.

 


 

4        Investigation results

 

This section of the research report contains a description of the results from each of the six distinct research activities: